By Tom Limongello On March 7, 2013You can learn a lot about your company from usage behavior in Japan. Just like the Japanese language has a system for incorporating foreign words, when Japan latches onto particular Internet services like it did with Yahoo and Twitter, they become so important and…
Tuesday, March 26, 2013
Monday, August 27, 2012
The Mime and the Cannibal
Tonight I had dinner at my favorite neighborhood place, The Cannibal. They really know their beer, to the point that I get a bigger hangover looking into the depths of their beer fridges imagining the complexity of the map of all the breweries that they get their lagers, stouts, ipas and other strange elixirs than I do from actually drinking their beers.
Recently I've noticed how on top of things they are, in addition to their beer selection. Sure they have their iPad POS system, and they package their own Beef Jerky and they stream Netflix over two TVs at the bar using Google TV and a logitech keyboard. Yeah, that's a bit overkill, Roku would do the trick but I appreciate the effort at a bar.
In the past I nodded in approval of the Cannibal's Netflix viewing selection, which consisted of cheesy 80s novelties like Rad or Miami Vice, but tonight for the first time I saw something I could watch Metropolis. When I say something I could watch, I mean literally something that I could watch end to end and understand fully. Before NYC I lived in Chicago and one thing I hated was that Lincoln park's bars were all filled with flatscreens showing sports and unlike when I lived in Somerville, MA, I had no place to bring a book and study in public. I also noticed that it was pretty strange that I was getting very little information from these TVs in sports bars. Over the years ESPN has done a great job of keeping screens filled with text and icons for information, but you can't do that with most TV or films. But tonight was different; you see Metropolis is a silent movie from 1927.
Ironically the movie is about the struggle between man and machine, and the explicit message is that the head and the hand can only be mediated by the heart. In my case the ear can only be assuaged by the text on the screen and the physical acting style of silent films which makes it ok to watch while eating dinner at a bar while they are playing a consistent rotation of the Ramones and Johnny Cash. I asked one of the bartenders that I see regularly in there how people were taking to silent movies. "We usually put on sports or Netflix, but this is one of the first times we've done silent films, actually there's a ton of Buster Keaton in the instant queue and those are really enjoyable."
I kept ordering food and dessert even though I was still shivering and sniffling from my frigid LIRR train ride from East Hampton and could easily have headed home. There was something even more intriguing than even watching physical comedy with this film, Metropolis. I really felt like I was able to catch most of the point of this movie even though it was not clear at all times, and I enjoyed trying my best to keep pace even though I noticed I was straying a little to my phone and then when that died to my iPad. What was interesting was that it was more difficult than watching movies with sound and every time I lost what was going on that actually kept me from looking at my iPhone and iPad, which is generally pretty tough for me to do for 2 hours. When movies have sound I can cheat, I remember being so bored watching Gone with the Wind growing up that I actually only listened and drew in my sketchpad the entire time and never actually looked at the screen.
It helps when silent movies are done well. I really liked the Artist this past year because it felt fast paced. Metropolis was not fast paced but it was a groundbreaking film in it's day, and I can actually see a little of Blade Runner's inspiration coming from this movie if I'm correct. Apart from the brilliantly crafted sets, the voices in Metropolis are better represented visually than any I've seen. The visual effects in Metropolis even bled into the text cards that are slotted after spoken words to catch the audience up when it is absolutely necessary to use language. During a dream sequence, light spots were used to blur and wobble the text to create a feeling of dementia. What shocked me was that I had just watched Mission Impossible 4 and thought that the one clever thing done in that movie was when Tom Cruise, after barely surviving an explosion, listens to Russian TV and the English subtitles on the movie screen flip into place over the course of a few seconds to show him struggle to regain his comprehension.
In fact, I think we've lost a lot of the creative visual techniques from early films because technology has gotten too good and we have had whole generations of creators who did not need to solve for sound. However, much of our busy mobile, desktop and tablet world does not enable sound. Fortunately we can now watch a lot of these movies instantly and see the visual tricks used to make viewer feel that the movie is actually happening to them. It's also likely that all conceivable tricks were done back then in silent movies and we can get the hang of them quickly, just like they say that all possible guitar riffs were likely done by Chuck Berry at one point or another and there's no need to spend a lot of time experimenting to figure them out, just listen to the classics.
I did struggle a little trying to figure out how I would share this silent media with others. Metropolis might be an anomaly because you can see from these pretty much random photos I took of the screen at the bar that even if you don't get a sense of the movie, it's always visually stunning and may be timeless in its appeal. It's clear that the director, Fritz Lang did do a lot of work experimenting with the UI of the silver screen to fit as many social elements possible onscreen at any one time to create the feeling that an entire city was in front of you. That reminds me of a lot of the way we try to ape the real world when we show people what's going on in our pictures on photo-sharing apps like Instagram. There are tons of new apps out there like picframe, that help you add additional frames to a single photo so that when you share to social networks you get more of a filmstrip of poses and actions, and ones that add text to photos like TinyPost and of course the one that makes me think of our hipster love of the roaring twenties the most with its often eery partial animations Cinemagr.am.
Will more silent techniques find their way into new film and TV?
To me, there's something very interesting about finding the perfect place for silent film viewing, but there could be something more to it than that. It could be that we're finally finding some of our old mojo in the way we use sight and motion to make up for a lack of sound control in public spaces.
If you don't have the heart to ask for the remote to turn up the sound on the TV, notice when text and visual effects are done well how much more those scenes play to your head. Sometimes you might even forget you have other devices in your hands.
Recently I've noticed how on top of things they are, in addition to their beer selection. Sure they have their iPad POS system, and they package their own Beef Jerky and they stream Netflix over two TVs at the bar using Google TV and a logitech keyboard. Yeah, that's a bit overkill, Roku would do the trick but I appreciate the effort at a bar.
In the past I nodded in approval of the Cannibal's Netflix viewing selection, which consisted of cheesy 80s novelties like Rad or Miami Vice, but tonight for the first time I saw something I could watch Metropolis. When I say something I could watch, I mean literally something that I could watch end to end and understand fully. Before NYC I lived in Chicago and one thing I hated was that Lincoln park's bars were all filled with flatscreens showing sports and unlike when I lived in Somerville, MA, I had no place to bring a book and study in public. I also noticed that it was pretty strange that I was getting very little information from these TVs in sports bars. Over the years ESPN has done a great job of keeping screens filled with text and icons for information, but you can't do that with most TV or films. But tonight was different; you see Metropolis is a silent movie from 1927.
Ironically the movie is about the struggle between man and machine, and the explicit message is that the head and the hand can only be mediated by the heart. In my case the ear can only be assuaged by the text on the screen and the physical acting style of silent films which makes it ok to watch while eating dinner at a bar while they are playing a consistent rotation of the Ramones and Johnny Cash. I asked one of the bartenders that I see regularly in there how people were taking to silent movies. "We usually put on sports or Netflix, but this is one of the first times we've done silent films, actually there's a ton of Buster Keaton in the instant queue and those are really enjoyable."
I kept ordering food and dessert even though I was still shivering and sniffling from my frigid LIRR train ride from East Hampton and could easily have headed home. There was something even more intriguing than even watching physical comedy with this film, Metropolis. I really felt like I was able to catch most of the point of this movie even though it was not clear at all times, and I enjoyed trying my best to keep pace even though I noticed I was straying a little to my phone and then when that died to my iPad. What was interesting was that it was more difficult than watching movies with sound and every time I lost what was going on that actually kept me from looking at my iPhone and iPad, which is generally pretty tough for me to do for 2 hours. When movies have sound I can cheat, I remember being so bored watching Gone with the Wind growing up that I actually only listened and drew in my sketchpad the entire time and never actually looked at the screen.
It helps when silent movies are done well. I really liked the Artist this past year because it felt fast paced. Metropolis was not fast paced but it was a groundbreaking film in it's day, and I can actually see a little of Blade Runner's inspiration coming from this movie if I'm correct. Apart from the brilliantly crafted sets, the voices in Metropolis are better represented visually than any I've seen. The visual effects in Metropolis even bled into the text cards that are slotted after spoken words to catch the audience up when it is absolutely necessary to use language. During a dream sequence, light spots were used to blur and wobble the text to create a feeling of dementia. What shocked me was that I had just watched Mission Impossible 4 and thought that the one clever thing done in that movie was when Tom Cruise, after barely surviving an explosion, listens to Russian TV and the English subtitles on the movie screen flip into place over the course of a few seconds to show him struggle to regain his comprehension.
In fact, I think we've lost a lot of the creative visual techniques from early films because technology has gotten too good and we have had whole generations of creators who did not need to solve for sound. However, much of our busy mobile, desktop and tablet world does not enable sound. Fortunately we can now watch a lot of these movies instantly and see the visual tricks used to make viewer feel that the movie is actually happening to them. It's also likely that all conceivable tricks were done back then in silent movies and we can get the hang of them quickly, just like they say that all possible guitar riffs were likely done by Chuck Berry at one point or another and there's no need to spend a lot of time experimenting to figure them out, just listen to the classics.
I did struggle a little trying to figure out how I would share this silent media with others. Metropolis might be an anomaly because you can see from these pretty much random photos I took of the screen at the bar that even if you don't get a sense of the movie, it's always visually stunning and may be timeless in its appeal. It's clear that the director, Fritz Lang did do a lot of work experimenting with the UI of the silver screen to fit as many social elements possible onscreen at any one time to create the feeling that an entire city was in front of you. That reminds me of a lot of the way we try to ape the real world when we show people what's going on in our pictures on photo-sharing apps like Instagram. There are tons of new apps out there like picframe, that help you add additional frames to a single photo so that when you share to social networks you get more of a filmstrip of poses and actions, and ones that add text to photos like TinyPost and of course the one that makes me think of our hipster love of the roaring twenties the most with its often eery partial animations Cinemagr.am.
Will more silent techniques find their way into new film and TV?
To me, there's something very interesting about finding the perfect place for silent film viewing, but there could be something more to it than that. It could be that we're finally finding some of our old mojo in the way we use sight and motion to make up for a lack of sound control in public spaces.
If you don't have the heart to ask for the remote to turn up the sound on the TV, notice when text and visual effects are done well how much more those scenes play to your head. Sometimes you might even forget you have other devices in your hands.
Wednesday, February 15, 2012
No more Tech Blogs, I'd like a Startup Blog
The current state of tech blogging reminds me of the most recent available episode of Downton Abbey, in which Thomas loses all of his money on the black market and it changes his attitude from snarky to earnest. This is something that I see happening in the world of tech blogging soon.
Why do I think that? Well to me the current unravelling in the tech blogosphere is not a matter of bloggers being suddenly too concerned about page views, because frankly it's been about page views since before the Aol acquisition of TechCrunch. MG Siegler had it right, the scope of what tech bloggers are writing about today as compared with a few years ago is far too broad. I like the Pando Daily credo, that they are the journal of record for Silicon Valley. That mission is a tigher scope than any other tech blog out there right now, but I'd actually appreciate an even tighter scope. A geographic focus is nice, but I'd like to see the main focus to be about technology startups only. I know of no blogs anymore whose stated mission is to write only about startups. Correct me if I'm wrong, but what we have in the market is a set of blogs that all try to cover everything vaguely resembling 'technology'.
The analogy goes like this: tech blogs have been dealing in a black market, better known as the stock market. In my mind, covering public companies is the surest way to lose focus on what matters in the technology startup space. The lure of focusing more on public companies is not a growing pain of Web 2.0 just at the point where it is having a few IPO successes, it came a couple of years ago from the success of the Business Insider. That blog literally started including $GOOG and $AAPL in their posts to catch investor eyeballs. The Business Insider's focus on public companies rather than startups was a differentiation at first, but it became the drug that tech blogs could not resist, and so our TechCrunch, GigaOm, ReadWriteWeb, VentureBeat set increased their amount of posts to make sure they were writing as much about public companies as they were about startups.
Here's a wishlist mission statement that I'd like from a true tech startup blog:
1) No posts that generally cover the content of earnings calls
2) No posts on patent infringement lawsuits
3) No posts about dividends, buybacks, balance sheets or mergers of two public companies
I'd also appreciate: since Engadget, Gizmodo and the Verve cover gadgets just fine, you can stop writing about every Android device as it comes out. Sure, if you want to cover an OS feature that might impact app startups fine, but please leave out the wholesale unboxing of every gadget that hits the market.
Finally, a true tech startup blog would not have writers who are tasked with writing about public companies, even if that company is Apple. Yes, some public companies create ecosystems that shepherd a lot of startup activity, but the stories you write should not be about the public company that created the ecosystem, but about the startups in the ecosystem. How is Tim Cook going to use Apple's cash? I don't know, you don't know and I don't care about your speculation. I'm not saying tech bloggers shouldn't listen to the earnings calls, but it's not my job to read their obligatory posts even if there's nothing relevant in those calls.
To me the public markets are to bloggers what the black market was to Thomas in Downton Abbey. The bloggers who realize the folly of trying to write about everything that an investor would care about should learn from Thomas. Once he realized he was bankrupted by the black market he went back to his core competence in order to survive.
I believe that tech bloggers will find their way soon. Until then, keep calm and carry on.
Saturday, February 04, 2012
Mad Men Breeds Vandalism
Since I don't have the courage to vandalize like the pros who've created scenes to fill the void in the new Mad Men Falling Man posters, I have resorted to Instagramming their work.
Desktop Version
Vandal's tools:
Skitch, Photoshop, Aviary etc.
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| MadMen peril on Park Ave |
And then I found out that there are even better ones on the internet already that pose playful backdrops in addition to the monstrous shown here.
What's holding back greater participation from the general public in this burgeoning meme in which we show our disposition toward MadMen's return?
AMC has already given users the ability to put a landscape version of this poster on your facebook timeline, but without letting us draw on the image it's kind of hard to expect that this will create a lot of earned media.
AMC has already given users the ability to put a landscape version of this poster on your facebook timeline, but without letting us draw on the image it's kind of hard to expect that this will create a lot of earned media.
So here you go, I'm giving you a real world example of the MadMen poster in the wild, enhanced by Camera+ to remove the glare and give it a whiteboard feel. Now you can have both the thrill of vandalism with the detachment of the internet to create your masterpiece in personalized MadMen advertising.
Go ahead, make Don Draper and DraftFCB proud!
Go ahead, make Don Draper and DraftFCB proud!
1) Download, 2) deface, 3) share & 4) enjoy:
Desktop Version
Vandal's tools:
Skitch, Photoshop, Aviary etc.
![]() | |
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Monday, July 18, 2011
TechCrunch Disrupt Beijing
Back in January we heard that TechCrunch was going to run its first international Disrupt show in Beijing. Since then there has been no news, but after a few calls over the past couple of weeks I've learned that there are still plans to have TC Disrupt Beijing and I've been invited to help with the planning! I'm told that the date will be set as soon as this week, so be on the lookout for the announcement. China friends, feel free to comment or tweet me here if you'd like to chat more once the date for the show is set. I'll be sending out emails soon to many of you to discuss how to make sure that the best startups from all over China and the region know about the timing and details for how to submit for the Hackathon and a chance to be in the Startup Battlefield.
This summer is proving to be big for tech startups in China. I'm sure that Innovation Works which has just announced its recruiting companies again and the new ChinaAccelerator will both be well represented at TechCrunch Disrupt Beijing. Also, this Friday is the beginning of Geek Week in Shanghai. Let's see if that momentum builds as we get ready for TC Disrupt this Fall.
Even when we get the details about the show, many questions will remain unanswered for me, in particular:
- Who is planning to be in Beijing for TC Disrupt from the US and Europe?
- Will the winner be from Beijing?
- Will the new A Fund and its Android app launches crowd out iPhone and iPad?
- How many of the startups will *not* focus on the US/EU markets, social nets etc?
I'll be excited to see this show take shape in the next few months. See you there!
Sunday, March 06, 2011
The 2011 SXSW guide to Interactive
SXSW 2011 is upon us and in no particular order I have lumped together what I think are the apps that will fight for my thumbs from Thursday 3/10 to Tuesday 3/15. I have left out the photosharing apps here like facebook, instagram, picplz, tumblr, and I have also left out the best reference, the Sched.org mobile website where I have picked out a panel and party agenda (official parties only) and plancast but these posterity pic-ers and schedule gatherers are not the focus of SXSWi for me. For me, the fun is in the hunt. The hunt that I'm talking about is the hunt for the best of everything in Austin, and these apps are most likely how I will find them. More accurately these apps will help me cheat off of those SXSW A-listers who have arrived before I have.
The 2011 SXSWi apps:
bump, hashable, yobongo, foodspotting, beluga, groupme, ditto!, LoKast, rdio, foursquare, twitter and HeyTell are going to be my signals. Will I be as excited about them on 3/15 as I am now? Definitely not, hence the precarious 'x's. Why have I chosen these above all others? If you are wondering why constrain myself at all, you're right Fred Wilson had a great post about mobile notifications on 3/1 which shows Android's superior notifications architecture for letting you have more and more engagement apps on without relying on them all to be on your home screen. But with 144 apps on my phone post cleanup this week (I had 6.6 gb of apps, was getting close to my limit on 16gb iPhone 4), I felt it was time to focus on what could fit in a folder (12), and since on top of that there's a tremendous amount of overlap in this group, here is my reasoning for why each of them gets a spot in the SXSWi folder. (for the record I hate iOS folders :) )
bump, intros, sharing contacts, sharing apps, sharing music, chat with contacts
hashable, intros
yobongo, meeting new people when chatting about panels / parties, deciding on things
foodspotting, figuring out the best bbq!
beluga, chatting with housemates, prepping with panel participants
groupme, finding friends, chatting, sharing links / photos to make people laugh
ditto!, deciding on things, crowdsourcing plans for the day / evening, pushing serrendipity
LoKast, sharing songs, photos with people nearby
rdio, searching for and downloading music, checking out what friends at SXSW are listening to
foursquare, finding out what's next, being findable, posting photos, finding addresses
twitter commenting on everything, seeing what's trending, sharing with people back home
HeyTell chatting with housemates like I'm on a Sprint Nextell / Boost phone or walkie talkie!

Those 12 Angry Apps are not the whole story. There are a class of apps that are invisible, they are API services that are plugging into one of those above apps, most likely Foursquare or Twitter.
These aftermarket, app-boosting services are going to be providing more than their share of the fun at SXSWi. These are clearly extra credit apps, but if you have time to set these up you might be surprised at how funny make your social experience:
Tweetgrabber, a friend, Matt Newberg who I met at SXSWi last year just launched this ingenious service which helps you follow specifically someone's Favorites on Twitter and lets you store them in your unread Instapaper. This is a wormhole into the psyche of those you'd like to follow on twitter, so much more revealing than reading what they choose to tell you on Twitter.
Assisted Serendipity, another brilliantly devised and simple service that hooks into Foursquare and emails you based on the 10 venues that you think will most likely have desirables of the opposite sex in attendance. The way to set up this service is you put the number of the Foursquare number (which comes after the 'venue/' in the 4sq URL) and set the female : male ratio (or vice versa) to your liking and wait for assisted serendity to send you an email with those profiles so you can decide whether or not to go.
Don't Eat.at This service as the picture shows can be hilarious if mixed with other food apps like foodspotting. Basically, if you are going to use this app, make sure that you check-in before you foodspot! However, I mentioned this only because it was funny, in truth, this is currently a NYC only app, so I guess donteat.at won't spoil your fun in Austin!
For those of you who have not been to SXSW interactive before, then here's my advice for gearing up.

This is a picture of my pre-SXSW stockup. I'm going to be staying up by UT Austin at a house that we've named HxSW II, casa chalupa, so I have rented a bike, and am bringing the New York Lock by Kryptonite with a deterrent that goes to '11'. I'm also bringing a Mophie Juice Pack: Boost which is the largest charger available that plugs into the bottom of an iPhone. It gives ~1 full charge but is still pretty discreet even when attached to the phone in your front pocket and has a carabiner for carrying on a belt loop / back pocket when you're not using it.
Also, on my trip to Barcelona for Mobile World Congress I bought a Monster Power Outlets to Go 3 with USB. For times when you have plugs near you (like near the stage at Stubbs!) this small outlet strip will come in handy to power up more than 1 device at a time. Actually, I had even grander power plans but waited too long to get one of these solar panels from Voltaic for my backpack.
I agree with Fashism's post that bringing regular running sneakers are not necessary at SXSW, but, I would disagree about bringing sneakers in general. There's a ton of walking going on at SXSWi and the daily fashion show that I've seen for the past 3 years has been about cool t-shirts and kicks, so remember to bring yours! Also, although it's pretty dry in Texas, many of the best events day or night have an outdoor component to them, like an outdoor courtyard (remember the rainy 4sq party last year?) or roofdeck so there's a very good chance you'll get caught in the rain at some point. Try to stash a rain jacket somewhere on you when rain threatens.
Remember to come and see Check-in 2 Check-out: Mobile Audience Engagement in 2011 on Tuesday 3/15 at 9:30 at the Hyatt! Let us... @jakemintz, @foolazy, @ladylexy, @BB_iojbegun and @tomlimongello ...know when you've checked in on Sitby.us
and now for the uberlink with all the links from this post and beyond that might be useful to you in Austin.
Sunday, November 21, 2010
You know I'd love to, but I can't make...The Trip

I want to watch a BBC 2 show called the Trip. These are the dark ages of internet broadcasting. As free as I am in the US to stream what I wish, I cannot legally watch the best shows and movies in the world. In these post-Chappelle times where great comedy is scarce, I like to look east to Europe. But the UK and many other mainland broadcasters and content aggregators block their content such that content or are forced to block because of rights issues that lag behind demand.
We are to blame too, I can't let my friends in Europe or Asia watch Saturday Night Live, and as a result they will likely go on not knowing what a 'dick in a box' is nor will they understand how easy it is to look like a millionaire if they'd just put a CHANDELIER in every room of their houses.
I've been thinking about this problem for a while. If you have a Sling Box and have a friend who can plant it in the country with best content you're set. Or maybe if you've got someone who'd like to watch a show with you in the country of origin you can ask them to share their screen over Skype then you've got it solved. Skype screen sharing is very romantic, and far slung Sling boxes are ideal, but not really for everyone and may even be considered to be stretching your rights. And it's not just streaming services like Hulu, Netflix and Amazon on Demand that are bound by broadcast rules to not share our most precious diplomatic assets of regionally generated comedy, but Apple's iTunes does not properly service the EU and Asia (or the rest of the world). And usually the sites that sell digital and physical formats like Holland's Bol.com don't take US credit cards or don't deliver to the US and the same is true in reverse of the US online stores.
Since I don't know if broadcasters will ever fully open up internationally on a single release date I think there needs to be a different model for sharing. I think two potential options instead of free 'sharing' that might work could be:
1) Trading
2) Gifting
I would like to see a trading mechanism in place where I could 1-for-1 trade a SNL clip for a clip of the Trip. The same could work for episodes or full length films. However I think that there would need to be some form of royalties payment otherwise the broadcasters and studios would 'get very loud indeed' (see the clip from the Trip below for the reference).
How would it work? Would there need to be a fee charged to both parties using real or virtual currency (gifting)? Let me know if you'd like to figure out the details and potential legal roadblocks! I've put up a question on Quora if you have ideas that you'd like to share about this topic.
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